Like father, like son. The love for logistics sprouted from childhood when he was brought along to various warehouses in Singapore Airlines where his father started off as a storekeeper from the days of Kallang Airport. After 10 over years of operations, logistics and supply chain experience working with industry giants as Fujitsu PC Asia, YCH, Expeditors and SATS Cargo in various roles and regions, Madihid started his forray in eCommerce by joining Reebonz in which he was subsequently approached by Zalora SEA to become its Regional Director of Operations and Supply Chain. In addition to his regional role, he also covered the Operations Director role in Indonesia and Singapore. Being in Zalora SEA which was part of Rocket Internet, Madihid caught the entrepreneurial bug and founded iCommerce Asia - an end-to-end eCommerce supply chain provider / enabler in 2016. With his vast experience, he now also supports other ventures with regards to building up the supply chain operations process, especially in cross-border solutions and eCommerce in Asia.