It is an assault on Didi, but it is also defensive in the scenario that one day Didi might venture into other areas that threaten Alibaba’s empire, or reinforce Tencent’s.
60% of Alibaba's revenues are now derived from its advertising platform - Alimama.
The new Lazada CEO Lucy Peng is a heavy weight. She will make a lot of swift changes at the company.
It allows them to adopt Chinese innovation much, much faster
Shopee is taking the right, albeit very risky, strategy; and Tencent is the wild card