Marketing

People hated Airbnb's Chinese name when it was adopted Many Western companies have found China to be a difficult market to crack, and home-sharing giant...

The advantage of growth hack is not only to keep your product sustainable but to attract consumers by decreasing cost of user acquisition and increasing consumer retention - Low Budget with High Impact. Some startups in Indonesia like the unicorns Gojek, Bukalapak, and Shopee practise growth hack method as well to grow their business.

Everyone is happy

Last weekend I ended up at a cinema with my friends. At that moment I had a realisation that almost every mall in Indonesia,...

What can we learn from Chinese social ecommerce?

So, we agree by now on data driven marketing, and in 2018 most marketers are aware of ROAS and CAC. Everyone is putting pixels...

Any other options than turning into a “street vendor”?

An ad-exchange for micro influencers? How to track the ROI of marketing spend with these entrepreneurs. By now we all know that effective marketing is a...

Startups and small businesses have strive to do marketing with limited resources. Hence effective marketing is essential. So what is effective marketing for a small...

A few days ago Google announced that it’s putting machine learning into the hands of every advertiser. So, what does this mean for advertisers? First, let’s...