Marketing

Sensitivity to cultural events is now a common practice for corporations, especially for those who deal with the general public.

How this company doubled revenue to US$1.5 billion in just one year, and the other companies that are trying the same thing.

How Facebook is quietly positioning themselves to capture some of the ecommerce marketplace in Southeast Asia.

If you have been driving around Jakarta lately (as we have, a lot!), you might have noticed something odd among the usual billboard ads. Anti-Mainstream Yes,...

A few days ago, we published a blog post on how Bluegogo, the bike sharing company once valued at US$150m, went into free fall...

Offline marketing prowess makes all the difference. It is increasingly becoming a crowded space for advertisers to promote their brands online. Not only is...

So the rumours that have been spreading for months have finally authenticated: Bluegogo, once China’s 3rd biggest shared bicycles operator, folded. There are many...

We came across this at a florist in Singapore. What does this tell us? Some of our thoughts: Alipay and WeChat Pay are very present...

Can someone replicate the success of Wechat Pay or Alipay? Our Chinese entrepreneur friends believe that the low penetration of banking services in South...

Someone in Singapore sent us a copy of a promotional letter she had received: That is a lot of hassle to get (maximum) $30...