Some of us in Singapore might have seen the $1 ice cream from Mixue and their quite popular bubble tea varieties. But who actually is Mixue? Nicknamed the ‘Pinduoduo of beverages’, Mixue has achieved fast expansion through low-cost, low-price strategy. It is one of the most well-funded new tea (or bubble tea) brands in China … Continue reading How did the “Pinduoduo of beverages” become a 20,000 store bubble tea juggernaut?