Today (11 Dec 2023), GoTo and TikTok announced a strategic partnership under which TikTok Shop Indonesia will merge with Tokopedia, and TikTok will own 75.01% of the new entity.
In this episode, we provide all the details to keep you informed:
- A quick breakdown of winners, losers and the key players with unclear implications.
- What lies ahead for Tokopedia in light of this partnership?
- What is the impact on industry giants Grab and Shopee?
- How this deal transforms the competitive landscape in Indonesia?
Tune in to find the answers!
Featured in this episode:
Ecommerce in Southeast Asia 2023 report -> https://momentum.asia/product/ecommerce-in-southeast-asia-2023/
The TikTok Shop Playbook report -> https://momentum.asia/product/the-tiktok-shop-playbook/