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In recent months, it became clear that China’s tech giants were retreating from new (physical) retail, once hailed as the future of omnichannel consumer...

From leveraging top Key Opinion Leaders (KOLs) like Luo Yonghao at BeFriends, to signing up celebrities at YoWant, MCNs are employing various strategies to...

KeeTa is launching its second market after Hong Kong

In preparation for Momentum Works Immersion: Live Commerce (Hangzhou) from 28 to 30 May 2024, our team is currently in Hangzhou connecting with key...

Befriends (交个朋友), one of the largest live commerce MCNs in China, has seen its cumulative sales through its live channel surpasse CNY 35 billion...

It has recently emerged that Chen Tao (陈涛), founder of Chinese ecommerce SaaS ERP company Centaur, (圣特尔)has a new identity - Buddhist monk Bodhi....

In contemporary China, there is a saying that “at the end of the universe, it is live selling”. It basically says that every famous...

Everyone knows that digital transformation poses numerous challenges and pitfalls, but does it really have to be this arduous? In the latest episode of the...

“In China’s online business, one or two years is not a very long time… it changes so fast.” - - Connor Li shares insights...

In the 2023 annual report of Yum China, the country’s largest restaurant operator which runs KFC, Pizza Hut and Taco Bell franchises, one line...