Wednesday, March 22, 2023

Why JD had to apologise for a TikTok lending ad?

Quest for conversion and numbers

How to transform & enable your future leaders

A case study of a programme Momentum Works team recently conducted

Analysis: the flyering campaigns in China which achieved 23% conversion, consistently

My colleague’s post on “how to increase your flyer conversion by 2000%” briefly mentioned a case in China a few years ago, where Dianping...

How to increase your flyer conversion by 2000%

Some practical tips for a seemingly straightforward activity

Why should companies create brand communities?

The need of belonging is not something new. However, with the increasingly isolated world where we are today, how we connect to others have...

Recent Posts