Why JD had to apologise for a TikTok lending ad?
Quest for conversion and numbers
How to transform & enable your future leaders
A case study of a programme Momentum Works team recently conducted
Analysis: the flyering campaigns in China which achieved 23% conversion, consistently
My colleague’s post on “how to increase your flyer conversion by 2000%” briefly mentioned a case in China a few years ago, where Dianping...
How to increase your flyer conversion by 2000%
Some practical tips for a seemingly straightforward activity
After Ronaldo, Shopee gets this person as brand ambassador
Dont play play
Why should companies create brand communities?
The need of belonging is not something new. However, with the increasingly isolated world where we are today, how we connect to others have...
An inspiration founder should focus on inspiring the team
The right focus
“Lay off people early, and decisively” – says this Chinese investor