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People just love re-inventing the wheel

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“Don’t re-invent the wheel!” your CEO exclaims to you, when he sees a piece of work becoming too complicated.

Two days later, when you tell him that “why don’t we just copy from our competitor, who is half a yea ahead of us in this.”

He replies. “Are you nuts? I do not believe in copying. We must follow the steps rigorously to show respect to our customers!”

Do you see the irony that I see?