“Don’t re-invent the wheel!” your CEO exclaims to you, when he sees a piece of work becoming too complicated.
Two days later, when you tell him that “why don’t we just copy from our competitor, who is half a yea ahead of us in this.”
He replies. “Are you nuts? I do not believe in copying. We must follow the steps rigorously to show respect to our customers!”
Do you see the irony that I see?

![[New Report] The SEA quick commerce playbook isn’t China’s or India’s](https://thelowdown.momentum.asia/wp-content/uploads/2026/05/Untitled-design-1-218x150.jpg)




![[New Report] The SEA quick commerce playbook isn’t China’s or India’s](https://thelowdown.momentum.asia/wp-content/uploads/2026/05/Untitled-design-1-100x70.jpg)




