TikTok Shop’s global GMV surged to US$33.2 billion in 2024, more than doubling year-over-year. The United States emerged as TikTok Shop’s largest market, achieving US$9 billion GMV—a remarkable 650% year-over-year growth—just 16 months after its launch in September 2023.
Momentum Works and Tabcut, a leading e-commerce operations tech and insights provider, have launched a new report, “TikTok Shop in the U.S. 2024: Trends, insights & the road ahead”, examining how videos, live selling, stores, and influencers are transforming the U.S. e-commerce landscape (and the catalyst worldwide).
In 2024, TikTok Shop’s U.S. ecosystem included: 398 thousand stores and 11 million influencers, who created 17 million videos and 4 million live stream sessions.Influencers generated US$5.4 billion in GMV (60% of total GMV) through videos and live streams.
This comprehensive report answers key questions, including:
- What are the top-selling and fastest-growing categories?
- What are the average prices for key categories?
- Which categories pay influencers the most?
- Short videos vs. live streams: Which performs better?
- How are viral products sold?
- Lessons from China’s live commerce market.
- The road ahead
Key Sections of the report
- TikTok Shop’s Global Performance in 2024
- TikTok Shop in the U.S. 2024: Stores, Products & Sales
- TikTok Shop in the U.S. 2024: Influencers, Videos & Live Streams
- Benchmark: Live Commerce in China
- Conclusion and Future Outlook
TikTok Shop has become a catalyst for video and live commerce in the U.S. With Amazon testing live commerce, and platforms like Google/YouTube and Meta collaborating with partners, the competitive landscape is evolving rapidly. While uncertainties remain, all stakeholders—from brands to logistics providers—must stay agile to capitalize on this opportunity.
The report is free for a limited time—get your copy today.
Some highlights of the report:
