Why is DeepSeek winning the token race?

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Is value for money a deliberate strategy?

Labubu makes no sense – and that’s why it sells |...

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Labubu makes no sense—but its wild success shows that in today’s consumer world, emotion often beats logic.

Chagee’s US IPO, the new “Starbucks or tea” | Impulso E115

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Founded by a young man with (allegedly) no formal education, Chagee has quickly become one of the top tea brands in the world. Its...

TikTok Shop GMV in 2024 surpassed US$30 billion

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TikTok Shop’s global GMV reached about US$32.6 billion, according to numbers tabulated by video commerce data analytics firm Tabcut.com. The US became the biggest...

Jumia: rebalancing or retreat?

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Dubai is way too comfortable

Jumia vs. Citron Research – who is lying?

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Africa is still very, very early for B2C

Africa the next China – Is it an overstatement?

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What is China to you? It really depends on what you define China today as, to have a basis of comparison for the future Africa...

Our comments about ‘blackface’ in CCTV New Year Gala

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Beyond the media fluff, what does it really mean?

What is best ecommerce marketing channel in rural developing world?

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I was having lunch with some friends in Dubai the other day, and one of the friends ran an e-commerce platform across a few...


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