[Offline event] Ho Chi Minh City Ecommerce Innovation Summit: AI, cross-border,...
Join us on 28 March for the Ho Chi Minh City Ecommerce Innovation Summit – right at the heart of Southeast Asia’s fastest-growing economy...
Discover Vietnam’s Ecommerce & Retail Boom with MW Vietnam Immersion Cohort...
Vietnam is not just Southeast Asia’s fastest-growing economy (7.4%) but also its fastest-growing ecommerce market (53.8%). Ho Chi Minh City, driving 23% of the...
How China’s Biggest MCN Is Transforming Live Commerce with DeepSeek
Two days ago, Be Friends MCN 交个朋友 (HKEX: 1450), a leading Chinese live commerce platform, announced it has embedded DeepSeek’s advanced language model into...
A day in Vietnam’s retail landscape: what we have learnt
Momentum Works team recently spent a full week in Ho Chi Minh city. In addition to hosting the “Winning in Vietnam: the most vibrant...
How players profit in a world where ecommerce return rates reach...
In a recent discussion with a top live commerce MCN from China, I casually asked “what is the return rate for your category?”
“Guess?” The...
E79 – The Impulso Podcast – What makes a top KOL,...
What makes a top live commerce host or KOL (Key Opinion Leader)? Is it their appearance, emotional intelligence, talent, or training? Or are these...
8 top learnings from MW immersion: live commerce (Hangzhou)
We have just completed MW Immersion: Live Commerce !
Over 3 days, leaders & decision makers from Southeast Asia and India participated in over 10+...
Why you should join MW Live Commerce immersion to Hangzhou
In preparation for Momentum Works Immersion: Live Commerce (Hangzhou) from 28 to 30 May 2024, our team is currently in Hangzhou connecting with key...
Sharing: how did Be Friends MCN achieve US$4.8b sales
Be Friends (交个朋友), one of the largest live commerce MCNs in China, has seen its cumulative sales through its live channel surpasse CNY 35 billion...
E72 – The Impulso Podcast – Our learnings from visiting top...
In this latest episode, Jianggan takes over as the host, and interviews the team, Sabrina, Yorlin and Liz, about Momentum Works recent Live Commerce...
