Over the last two weeks of December, the Momentum Works team sat down to review 2025 and plan for 2026.
We only realised then how much time the team had spent on the road in 2025: 14 immersions (10 to China)! Countless photos and notes from factory floors, logistic centres, live streaming studios, and intense expert exchange sessions.
After debating on all the things we have observed, learnt, and more than 400 interviews we have conducted, we have devised the 2026 Momentum Works Predictions for Southeast Asia.
The set of 10 predictions will cover signals that suggest how competition, margins, organisations, and cross-border dynamics are quietly being reset as we move into 2026.
Here are 5 of the 10 predictions:
- TikTok Shop catches up with Shopee in parcel volume
- Shopee’s defence puts more focus on instant delivery
- Customer loyalty, LTV and margin are being redefined — driven by Chinese competition
- AI reshapes organisations before products
- China–Southeast Asia collaboration is shifting from supply chain transfer to operating model exchange
We will go through these 5 predictions in detail, and reveal the remaining 5 predictions, during tomorrow’s (Thursday, 8 January) MWX Insights Session #2: Southeast Asia 2026: Momentum Works’ Predictions.
Link: The session is complimentary.
If you have any questions you would like us to address during the session, please write to [email protected].
See you tomorrow!
