Sharing: how did Befriends MCN achieve US$4.8b sales

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Befriends (交个朋友), one of the largest live commerce MCNs in China, has seen its cumulative sales through its live channel surpasse CNY 35 billion...

E72 – The Impulso Podcast – Our learnings from visiting top...

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In this latest episode, Jianggan takes over as the host, and interviews the team, Sabrina, Yorlin and Liz, about Momentum Works recent Live Commerce...

Five top learnings from MW Live Commerce Immersion to China

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The rapid development of live commerce in Southeast Asia has disrupted the ecommerce status quo in the region. So it is not surprising that...

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