Momentum Works team is in Hangzhou for our immersion: ecommerce and live commerce this week, where we see the “iPhone16Pro” ads all across the city.
Yes, Apple indeed needs to boost the sales of new iPhones in China, its 3rd largest market globally. Notably, Apple intelligence is still unavailable in China, but the iPhone models in China support dual SIM cards.
What we find more interesting is the ecommerce channels where you could actually buy the iPhone, which also illustrates the current competitive landscape of ecommerce platforms in China. We compared the prices of the iPhone 16 Pro (512gb) across multiple platforms.
Here is the summary:
A more detailed breakdown of some of the platforms:
During the immersion, we have explained the logic behind these competitive dynamics, and how different platforms operate the way they are. Our next ecommerce immersion will take place in Spring 2025 – register your interest here if you would like to find out more.
