Momentum Works team is in Hangzhou for our immersion: ecommerce and live commerce this week, where we see the “iPhone16Pro” ads all across the city.Yes, Apple indeed needs to boost the sales of new iPhones in China, its 3rd largest market globally. Notably, Apple intelligence is still unavailable in China, but the iPhone models in China support dual SIM cards. 

What we find more interesting is the ecommerce channels where you could actually buy the iPhone, which also illustrates the current competitive landscape of ecommerce platforms in China. We compared the prices of the iPhone 16 Pro (512gb) across multiple platforms.

Here is the summary:

A more detailed breakdown of some of the platforms:

During the immersion, we have explained the logic behind these competitive dynamics, and how different platforms operate the way they are. Our next ecommerce immersion will take place in Spring 2025 – register your interest here if you would like to find out more. 

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Thanks for reading The Low Down (TLD), the blog by the team at Momentum Works. Got a different perspective or have a burning opinion to share? Let us know at [email protected].

 

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Jianggan Li
Jianggan Li is the Founder & CEO of Momentum Works. Prior to founding Momentum Works, he co-founded Easy Taxi in Asia, and served as Managing Director of Foodpanda. The two years running Rocket Internet companies has given him a lifetime experience on supersonic implementation, and good camaraderie with entrepreneurs across the developing world. He holds a MBA from INSEAD (GMAT 770) and a degree in Computer Engineering from Nanyang Technological University. Unfortunately he never wrote a single line of code professionally - but in his first job he was in media, travelling extensively across Asia & Europe, speaking with Ministers & (occasionally) Prime Ministers. Apart from English and his native Mandarin, he is also fluent in French and conversational in Cantonese & Spanish. He tried to learn Latin (for three years) and Sanskrit (for six months) as well. In his (scarce) free time, he reads, travels, hikes and dives. Pyongyang, Tehran & Chisinau are among the interesting cities he has been to.