The coronavirus outbreak has impacted cross border ecommerce from China into Middle East. After JollyChic CEO’s open letter to suppliers, the company has taken more measures to control the cash flow.

Among these measures was the decision to not renew its warehouse in Dubai. A fire sale has been ongoing, where current stock is sold at 60-70% discount. Some Chinese wholesalers and other ecommerce players have been buying the stock.

As of today, about a quarter of the goods have already been sold. When the warehouse liquidation is completed, JollyChic plans to continue its operations in Dubai, without keeping a frontend warehouse there.

Interested parties can contact Min Yang (Wechat: yanggongmin).

We hope that JollyChic can sail through this difficult time and re-emerge ever stronger afterwards.

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