Mixue, the world’s largest F&B chain with more than 46,000 stores globally, is about to open its first stores in the United States – New York City.
The first two outlets, which will complete renovation soon, are located in Chinatown and Korean Town (K-Town) in Manhattan respectively:
The Chinatown location (266 Canal St) used to host a Cantonese restaurant, and the more than 2000 sq ft outlet will make it one of the larger ones for Mixue; the K-Town location, at the junction of West 22nd Street and Broadway, used to house a Ramyeon (Korean noodles) joint.
Mixue, which has deeply penetrated into the Southeast Asian markets, has also presence in Australia, Japan, Korea, and is opening its first store in Brazil as we speak.
Its US expansion is not limited to New York City. In Los Angeles, another store is under renovation at 6922 Hollywood Blvd, right next to an outlet of Chinese retailer Miniso:
For more on Mixue, check out Momentum Works report “Who is Mixue”:
