E80 – The Impulso Podcast – Temu enters Brazil, joining Shopee,...
Last week, Temu joined its competitors - Shopee, Aliexpress, and SHEIN - in Brazil, marking its presence in 70 countries. This expansion comes despite...
E79 – The Impulso Podcast – What makes a top KOL,...
What makes a top live commerce host or KOL (Key Opinion Leader)? Is it their appearance, emotional intelligence, talent, or training? Or are these...
8 top learnings from MW immersion: live commerce (Hangzhou)
We have just completed MW Immersion: Live Commerce !
Over 3 days, leaders & decision makers from Southeast Asia and India participated in over 10+...
E77 – The Impulso Podcast – Why is live commerce in...
In the latest episode of the Impulso podcast, we are joined by special guest Shawn Teow (who makes his podcast debut), diving deep into...
E76 – The Impulso Podcast – Starbucks vs Luckin in China,...
Both Starbucks and Luckin Coffee recently unveiled their Q1 2024 earnings, eliciting varied market responses.
In China, Starbucks faced a challenging quarter with comparable store...
E75 – The Impulso Podcast – Is MCN a good business...
From leveraging top Key Opinion Leaders (KOLs) like Luo Yonghao at BeFriends, to signing up celebrities at YoWant, MCNs are employing various strategies to...
Why you should join MW Live Commerce immersion to Hangzhou
In preparation for Momentum Works Immersion: Live Commerce (Hangzhou) from 28 to 30 May 2024, our team is currently in Hangzhou connecting with key...
Sharing: how did Befriends MCN achieve US$4.8b sales
Befriends (交个朋友), one of the largest live commerce MCNs in China, has seen its cumulative sales through its live channel surpasse CNY 35 billion...
E74 – The Impulso Podcast – Transforming digital transformation: lessons from...
Everyone knows that digital transformation poses numerous challenges and pitfalls, but does it really have to be this arduous?
In the latest episode of the...
