Last year, we shared about a Chinese blogger poking fun of Luckin Coffee, once the promising star to convert the nation of 1.4 billion non-coffee drinkers into coffee drinkers.
The prolific blogger, Banfo Xianren, just posted something about the globally popular Netflix series Squid Game. We thought some of the viewpoints were quite interesting:
- The article’s title is “Squid Game is deep, because it is sufficiently shallow”;
- While the show has good industrial production, it is neither new (the Japanese had made a number of shows on the topic) nor deep (again the crown goes to the Japanese here);
- The key to Squid Game’s success is: it is shallow enough that everyone understands, but it has a bit of depth to set people thinking;
- It is shallow in the following ways:
- The children’s games are so simple that everyone, no matter which culture you are in, understands;
- The whole show, structured in six games, is easy to follow – just think about computer games;
- The allusions are simple and easy to resonate: e.g. the rich and the powerful abuse the rest of the world;
- In a word, everyone can understand, follow and discuss (many Japanese shows are too deep to achieve this);
- Yet it provokes people to think/reflect:
- The viewers can feel the emotions of the protagonists: most people will have had similar but not so drastic experiences in life, which means they can relate (with the protagonists), and judge (the protagonists) at the same time
- Such simplicity allows the viewers to effectively reflect, and discuss in a way others around they could understand as well – just look at the number of reflections posted online.
In a way, it refines the ideas pioneered in Japan, and broadcast it to a much wider audience globally, in a language that everyone understand, and can relate to.