WeChat today revealed some user behaviour statistics for 2019, we thought of just sharing with TLD’s readers some of the facts (and trivia) that we find quite interesting:
- There are 1.151 billion active users of Wechat by Q3 2019, a 6% increase from the same period last year.
- Most of the activities on WeChat happen before lunch (10am-12pm) or after work (5pm-9pm)
- Peak hour for content reading is around 9pm, while peak gaming happens around 8pm.
- Most logged travel destinations by Chinese users are (in order): Seoul, Osaka, Jeju Island, Bangkok & Singapore
- Most frequently used emoticons:
- Average daily step count for users who track this metric on WeChat: 6932. Friday is the most active day as far as step count is concerned:
- People are generally lazy over the weekend, with food delivery usage increasing by 93% (compared to an average weekday) and shopping mini programme usage augmenting by 53%:
- Top 10 news search items:1. Blackhole; 2. Notre Dame de Paris; 3. Crackdown on mafia and evil crime; 4. Daxing Airport; 5. 70 year anniversary; 6. One Belt One Road; 7. Chinese female volleyball team; 8. Super Moon; 9. Waste sorting; 10. I. M. Pei
- Top search words for residents of Northern China: Haidian (a district in Beijing where top universities are) parents; financial inclusion; new energy sources
- Top search words for residents of Southern China: Waste sorting; Chongya (or charging duck – an internet slang meaning charging forward); Smart home
- Top three categories of payment users increase: government services, healthcare, education (as you can see, WeChat is still falling behind Alipay for daily payments).
