WeChat today revealed some user behaviour statistics for 2019, we thought of just sharing with TLD’s readers some of the facts (and trivia) that we find quite interesting:

  • There are 1.151 billion active users of Wechat by Q3 2019, a 6% increase from the same period last year.

  • Most of the activities on WeChat happen before lunch (10am-12pm) or after work (5pm-9pm)
  • Peak hour for content reading is around 9pm, while peak gaming happens around 8pm.
  • Most logged travel destinations by Chinese users are (in order): Seoul, Osaka, Jeju Island, Bangkok & Singapore
  • Most frequently used emoticons:

  • Average daily step count for users who track this metric on WeChat: 6932. Friday is the most active day as far as step count is concerned:

  • People are generally lazy over the weekend, with food delivery usage increasing by 93% (compared to an average weekday) and shopping mini programme usage augmenting by 53%:

  • Top 10 news search items:1. Blackhole; 2. Notre Dame de Paris; 3. Crackdown on mafia and evil crime; 4. Daxing Airport; 5. 70 year anniversary; 6. One Belt One Road; 7. Chinese female volleyball team; 8. Super Moon; 9. Waste sorting; 10. I. M. Pei

  • Top search words for residents of Northern China: Haidian (a district in Beijing where top universities are) parents; financial inclusion; new energy sources
  • Top search words for residents of Southern China: Waste sorting; Chongya (or charging duck – an internet slang meaning charging forward); Smart home

  • Top three categories of payment users increase: government services, healthcare, education (as you can see, WeChat is still falling behind Alipay for daily payments).

Thanks for reading The Low Down (TLD), the blog by the team at Momentum Works. Got a different perspective or have a burning opinion to share? Let us know at [email protected].