Why JD had to apologise for a TikTok lending ad?

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Quest for conversion and numbers

How to transform & enable your future leaders

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A case study of a programme Momentum Works team recently conducted

Analysis: the flyering campaigns in China which achieved 23% conversion, consistently

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My colleague’s post on “how to increase your flyer conversion by 2000%” briefly mentioned a case in China a few years ago, where Dianping...

How to increase your flyer conversion by 2000%

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Some practical tips for a seemingly straightforward activity

Why should companies create brand communities?

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The need of belonging is not something new. However, with the increasingly isolated world where we are today, how we connect to others have...

How to stay sane and survive a toxic workplace

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It’s completely obvious for everyone to be able to spot some signs of bullying and toxic environment, especially at work. The absence of appreciation,...

What I learned at Tesla

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Two years ago, in November 2018, I was about to finish my semester studying abroad in Montreal, Canada. One evening after school, I was...

You should not make your employees happy?!

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Different shades of happiness.

Why are your best employees leaving?

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While bad ones stay

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