A brand in Indonesia tried newsjacking, and it went very wrong
Recently, the Indonesian Twitter feed was shaken by a user (@duniadian) uploading a complaint letter he got from a local brand called Eiger. The...
Differences between Chinese and Western brands: a personal experience
This article is written by Richard Xu of Grand View Capital and originally published in Chinese on WeChat. Translated by Momentum Works team and republished here with the author’s permission.
How to transform & enable your future leaders
A case study of a programme Momentum Works team recently conducted
Analysis: the flyering campaigns in China which achieved 23% conversion, consistently
My colleague’s post on “how to increase your flyer conversion by 2000%” briefly mentioned a case in China a few years ago, where Dianping...
How to increase your flyer conversion by 2000%
Some practical tips for a seemingly straightforward activity
