The Rise of LINE messenger in Indonesia
At one point in time, Indonesians were the most frequent users of BBM (previously BlackBerry Messenger) in the world:
Source: SimilarWeb 2016
And BBM was...
The rise of Indonesia’s modern concept of coffee shops
Last week we wrote about how young Indonesians love going to the Cinemas which makes it a great customer acquisition channel. This week we...
TripAdvisor: the next go-to social media platform?
TripAdvisor is very soon going to look a lot like your Facebook newsfeed, with a dash of Instagram here and a dollop of AirBnB...
Newsdog etc.: Chinese companies that are bullish about India.
Opportunities elsewhere.
As Chinese companies are increasingly facing challenges (largely due to but not limited to competition) in their home market, there is a trend...
Baidu’s lost decade in international markets
It is still not too late, if it recognises the issue preventing its success in international markets over the last 10 years.
An ad-exchange for micro influencers?
An ad-exchange for micro influencers?
How to track the ROI of marketing spend with these entrepreneurs.
By now we all know that effective marketing is a...
Effective Marketing for small businesses
Startups and small businesses have strive to do marketing with limited resources. Hence effective marketing is essential. So what is effective marketing for a small...