After a month of rumour, Temu, Pinduoduo’s cross border affiliate, is now live in Japan

The rumour of Temu’s global ambitions has been brewing for a couple of months – and Temu has expanded from just US to 23 countries, topping the charts in most of them.

Here is the list of countries it is in – in bold are the latest additions since June: Australia, Austria, Belgium, Canada, Finland, France, Germany, Greece, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK, US.

Grand opening sales on Temu Japan and as usual, (limited time) free shipping

Temu Japan’s logistics partners include: Sagawa, Japan Post, Yamato, YTO


Will Temu enter Southeast Asia?

Recently, there is also rumour of Temu entering Southeast Asia, from a survey Temu sent out to its sellers

We have shared our thoughts on how Pinduoduo & Temu challenge the dominance of Alibaba / Amazon in our Who is Temu report, as well as what Temu’s potential entry will mean for Shopee, Lazada and other platforms in Southeast Asia in our Ecommerce in Southeast Asia report

More to that (and other latest development in the region) in our upcoming Off the Record: Ecommerce in Southeast Asia 2023 briefing happening 13 July 2023, exclusive for report holders. You can sign up for the event here

See you there!


Thanks for reading The Low Down (TLD), the blog by the team at Momentum Works. Got a different perspective or have a burning opinion to share? Let us know at [email protected].