Aibiying: A globally local Airbnb?
People hated Airbnb's Chinese name when it was adopted
Many Western companies have found China to be a difficult market to crack, and home-sharing giant...
Consider micromanaging an underperforming colleague
I'm guessing that at some point in your career, you will come across an underperforming colleague. Then the management will need to take a...
Tech ecosystem in Southeast Asia needs Tech in Asia
The region's tech ecosystem is still in its early days, there will be more and more demand for good content.
TripAdvisor: the next go-to social media platform?
TripAdvisor is very soon going to look a lot like your Facebook newsfeed, with a dash of Instagram here and a dollop of AirBnB...
Don’t do B2B the B2C way
When trying to create a B2B online platform, it is tempting to do things the B2C way. Probably because B2C e-commerce platforms like Amazon...
What does good execution mean?
Some people claim that ideas, while important, are not as crucial as good execution. I belong to that group of people. Because an idea...
Revitalising Singapore’s Logistics as an eCommerce Hub in South-East Asia
One of the major pillars of Singapore's economy has always been logistics. Singapore has prided itself in becoming a key regional (at times global)...
Conversion centered marketing for high end ecommerce stores
So, we agree by now on data driven marketing, and in 2018 most marketers are aware of ROAS and CAC. Everyone is putting pixels...
