Cross border ecommerce industry has experienced an unprecedented boom in the past few years. SheIn, a leading player in the fashion category, achieved US$15.7 billion in revenue in 2021 – a key milestone for the sector. 

However, in the past one year, we have seen increased competition, a shifting macro environment and major changes amongst major cross border platforms (Amazon, Shopify, TikTok, Alibaba and Shopee).  

This presents various opportunities and challenges to market participants – major sellers and brands. 

With that, in collaboration with 01VC, an early stage venture capital fund which has been active in cross border ecommerce investment, we dissect the following: 

1. A brief history of cross border ecommerce
2. The optimal strategy before 2018 no longer works
3. Trends with major cross border platforms: Amazon, Shopify, TikTok, Alibaba, Shopee
4. Gap of opportunities 
5. Balancing profit and growth
6. Balancing quality, quantity and speed
7. Six key recommendations