In our 2019 predictions for Latin America, we expected Didi to expand into a few more markets in Latin America.

It seems that is just what Didi is planning to do. Over the weekend, Reuters broke an ‘exclusive story’ exposing Didi’s plans for Peru & Chile.

In fact, the clues are not that difficult to find, even if you do not follow the news sites for their exclusive stories. LinkedIn gives plenty of clues:

Both executives assumed their new roles in Jan 2019
A hiring note for Peru in Jan 2019

Both Chile and Peru are good markets for ride hailing, where Easy Taxi (a company I used to work for) scored good wins (profitability!!!).

However, both are relatively small, with a combined population of less than 40% of that of Mexico.

Another jewel, Colombia (population 50 million), is probably also in the plans.

Thanks for reading The Low Down (TLD), the blog by the team at Momentum Works. Got a different perspective or have a burning opinion to share? Let us know at [email protected].