In our 2019 predictions for Latin America, we expected Didi to expand into a few more markets in Latin America.

It seems that is just what Didi is planning to do. Over the weekend, Reuters broke an ‘exclusive story’ exposing Didi’s plans for Peru & Chile.

In fact, the clues are not that difficult to find, even if you do not follow the news sites for their exclusive stories. LinkedIn gives plenty of clues:

Both executives assumed their new roles in Jan 2019
A hiring note for Peru in Jan 2019

Both Chile and Peru are good markets for ride hailing, where Easy Taxi (a company I used to work for) scored good wins (profitability!!!).

However, both are relatively small, with a combined population of less than 40% of that of Mexico.

Another jewel, Colombia (population 50 million), is probably also in the plans.

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Thanks for reading The Low Down (TLD), the blog by the team at Momentum Works. Got a different perspective or have a burning opinion to share? Let us know at hello@mworks.asia.

 

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