About this Report 

Focus: Shopee, Tokopedia, Lazada, Bukalapak

As Southeast Asia’s largest retail market, Indonesia has seen ecommerce activity boomed in the last few years. It has undeniably been an epicenter for players, investors, and individuals alike. In 2020 alone, GMV of major marketplace platforms grew by 91% to US$40.1billion. 

And whilst we all have all heard of ecommerce players like Shopee and Tokopedia, what we read in the media is just touching the surface. There are so many factors that have propelled the growth of the Indonesia ecommerce ecosystem (from distribution, marketplaces, payment, logistics, and new models). 

Based on our bespoke research, Momentum Works will be sharing a 3-part series on the end to end Indonesia ecommerce ecosystem, starting with,  “Blooming Ecommerce in Indonesia” on 01 June 2021.

In “Blooming Ecommerce in Indonesia”,  we will first focus on marketplaces like Shopee, Tokopedia, Bukalapak, and Lazada. We will understand the distribution landscape, pain points, and the evolution of ecommerce in Indonesia to address these issues. We will look at key players’ performance, their competitive dynamics and strategies (inventory, customers acquisitions, positioning and expansion) . As a bonus, we will share a case study of Shopee. 

Table of Contents

1. Introduction
2. Analysis of Indonesia retail opportunities
3. The golden age of ecommerce
4. Overview of the ecommerce ecosystem
5. Ecommerce marketplaces competitive dynamic and strategy
6. Case study of Shopee
7. Conclusion & perspectives