The Impulso Podcast is hosted by us at Momentum Works, twice a week, every week. Tune in to hear our in-house experts, community and guests unpack the latest trends, undercurrents and lessons in tech across borders. We explore topics like innovation, ecommerce, digital financial services, venture investment, and the broader digital economy. In addition to covering our home base of Southeast Asia and advanced global markets like the US, we also draw extensive lessons from tech companies in China.
Some of the points covered in this in-depth episode on Tiktok Shop:
Dissect how TikTok’s e-commerce business aims to quadruple merchandise sales to $20 billion, with a focus on Southeast Asia’s rapid growth;
Discover how author Adam Beskwick leveraged TikTok to transition from nursing to full-time writing, generating over £11,000 in book sales;
TikTok Shop’s “all-inclusive” consignment model, similar to Temu, sparks interest in the US market, challenging established e-commerce platforms;
Hear a sneak peak of our upcoming report, covering the strategic focus of TikTok Shop, revenue generation, and key differences from competitors;
Is it true that despite political challenges, TikTok’s e-commerce expansion in the US aims to form profitable alliances, gaining momentum and countering critics?
You can listen to this episode below, or search for The Impulso Podcasts on whichever platform you choose to listen: