On 3 December 2025, US-focused last-mile logistics company GOFO Express announced a new record: More than 2,500,000 parcels shipped in one day.
The milestone was achieved during the “2025 peak season”, which almost certainly meant the recent Black Friday (28 Nov) promotions.
GOFO was founded in Los Angeles in 2023 by Chinese-American Henry Zheng. The company operates a ‘crowdsourced delivery model’ that differs from the wholly self-operated model typically practised by large North American couriers. Under this model, drivers work as freelancers and the company operates with a lighter, less dense national network.
GOFO is not the first one to deploy this model at scale. UniUni, founded by Chinese-Canadians Peter Lu and Kevin Wang, started doing last-mile delivery in Vancouver in 2019. We are aware of at least 2 other ethnic-Chinese founded last-mile logistics companies operating in the U.S. using similar models.
With an asset-light approach and flexible labor, the likes of GOFO and UniUni have been able to maintain highly elastic capacity while keeping the costs low.
Their rise coincides with the rapid growth of Chinese cross-border ecommerce platforms such as SHEIN and Temu over the past years. These platforms focus on keeping prices low for consumers, and last-mile logistics make up a significant portion of the costs.
As a result, GOFO has scaled rapidly over the past 2 years. According to the data we’ve seen, more than 50% of GOFO’s parcel volume comes from Temu and SHEIN alone – customer concentration is notably high.
GOFO has the backing of ZongTeng, a full chain cross-border ecommerce logistics service provider from Fuzhou, China. ZongTeng operates two main businesses: overseas warehouse operator Good Cang (谷仓) and cross-border shipper Yun Express (云途).
Good Cang operates warehouses in over 30 countries, including the U.S., Europe, Southeast Asia, and Japan. Its facilities span more than 2.6 million square meters, with a daily parcel-handling capacity exceeding 1.2 million.
Yun Express is a first-mile provider for international small parcels and commercial express shipments, offering 100+ dedicated international routes from China to across the world. It handles over 1 million parcels per day and has long ranked among the top 3 in market share on the China-US and China-Europe freight routes. Yun Express is also growing its own fleet of cargo planes.
Last-mile is a natural extension of ZongTeng’s cross-border logistics and warehouse businesses, which control the upper stream of parcel flow and quite often the relationship with key customers.
In 2022, ZongTeng once stepped in to support UniUni when the company faced financing difficulties, providing both capital and orders.
Word on the street is that the duo gradually grew apart as business ambitions became overlapping. As a result, ZongTeng shifted its focus toward a deeper partnership with GOFO.
According to GOFO, ZongTeng participated in its first funding round this year, providing the company with several hundred million RMB in fresh capital.
In August this year, GOFO acquired ZongTeng-affiliated European logistics company CIRRO, gaining its operations in France, the Netherlands, and Italy, and began running these networks under the GOFO brand. In November, the company announced that it had brought one of the key components of its logistics automation – the dual cross-belt sorting system – to its Amsterdam hub.
While UniUni held a larger market share compared to GOFO in 2024, according to estimates of 2 cross-border logistics experts we are familiar with, GOFO’s numbers have surpassed those of UniUni earlier this year.
“The aggressive pricing tactics GOFO used were not matched by anybody else in this market,” the CTO of a rival last-mile courier startup told us. While many believe that such pricing would incur heavy losses for GOFO, it is commonly understood that the order volume supplied by large customers like Temu was essential for any courier company to be able to build a nation-wide network in the countries they operate in.
Like other Chinese-affiliated courier companies across the world, GOFO and UniUni depend on the Chinese platforms to achieve volume and build networks. Ultimately they would still need to break into the mainstream – in the U.S. now, more than 90% of all the non-Amazon parcels are still handled by the 3 traditional players – USPS, UPS, and FedEx.
You can also make reference to the following Momentum Works reports and articles for more:
