As we mentioned more than two years ago, the purpose of blogging on TheLowDown (TLD) is to share and to exchange. We are more than happy when we receive emails ([email protected]) telling how wrong we are – even for our predictions. We enjoy the process of thinking, and becoming wiser together.

And no, we do not intend to become a media/information platform. For that, Dealstreetasia, TechinAsia, e27, Nikkei, VentureBurn, Inc42, The Ken, KrAsia, VentureBurn, TechCrunch, StartSe etc. are already doing excellent jobs.

Anyway, for 2019, we actually wrote (including this one) 204 blog posts – which amazed ourselves when we saw the tally. Quite a feat considering we do not have a full time writer and blogging is distributed throughout the team who are otherwise building ventures and consulting for our clients.

Our readers are from all over the world (Apologies to Chile and Argentina for the cropped map):

The top 10 countries/territories where our readers are from include (in order from highest):

1. United States; 2. Indonesia; 3. Singapore; 4. India; 5. Malaysia; 6. Thailand; 7. Hong Kong SAR; 8. Vietnam; 9. China; 10. United Kingdom.

Korea, Japan, the Philippines, Brazil and Mexico made it to the top 20.

And the 10 most read articles in 2019 are (in order from the highest):

  1. Who are the investors behind Grab?
  2. Why many Chinese find it hard to work with Indians
  3. Uniqlo, Muji & Daiso all in one, but Chinese?
  4. Alibaba is an advertising company, more than an ecommerce one
  5. aCommerce – trouble in paradise?
  6. Why Toutiao’s Tik Tok is so popular in Southeast Asia
  7. What are the tech opportunities in India?
  8. Who are the owners of OVO?
  9. Fashion ecommerce in SEA, and why Zalora is struggling
  10. Where did RedMart go wrong, and why did Lazada buy it?

You might notice that more than half of these articles are actually written before 2019 – true long tail.

Let us know what your favourites are – and what you would like us to blog more about.

And as usual, we are always recruiting – perhaps it is time for someone with copyediting experience to join us to handle the workload of this undertaking. If you know anyone good, recommend to us ([email protected]) please.

Happy 2020!


Thanks for reading The Low Down (TLD), the blog by the team at Momentum Works. Got a different perspective or have a burning opinion to share? Let us know at [email protected].


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Jianggan Li is the Founder & CEO of Momentum Works. Prior to founding Momentum Works, he co-founded Easy Taxi in Asia, and served as Managing Director of Foodpanda. The two years running Rocket Internet companies has given him a lifetime experience on supersonic implementation, and good camaraderie with entrepreneurs across the developing world. He holds a MBA from INSEAD (GMAT 770) and a degree in Computer Engineering from Nanyang Technological University. Unfortunately he never wrote a single line of code professionally - but in his first job he was in media, travelling extensively across Asia & Europe, speaking with Ministers & (occasionally) Prime Ministers. Apart from English and his native Mandarin, he is also fluent in French and conversational in Cantonese & Spanish. He tried to learn Latin (for three years) and Sanskrit (for six months) as well. In his (scarce) free time, he reads, travels, hikes and dives. Pyongyang, Tehran & Chisinau are among the interesting cities he has been to.