[New report] Shopee in Poland – the ecommerce hub of Europe

It has been more than a year since we published the Who is Shopee report, and what a different world we are in now. 

Shopee, the largest ecommerce platform in Southeast Asia, was in an all out expansion mode (new markets, new verticals) in 2021 – but the headlines for 2022 were almost all for the wrong reasons. 

Notably, amongst a few rounds of layoffs, Shopee has withdrawn from almost all the new ecommerce markets it entered before the pandemic, with the exception of … Poland. (Shopee entered Brazil before the pandemic). 

Poland, as the fulfilment hub for Europe of both Amazon and Alibaba’s AliExpress, has a fascinating ecommerce scene. The US$22.4b ecommerce market in Poland hosts not only Amazon and AliExpress, but also publicly listed homegrown champion – Allegro. 

The country also has very developed payment (notably: BLIK) and logistics (notably: parcel locker network) infrastructure; and it is cheaper to fulfil an order to a French customer from a Polish warehouse than a French one. 

Shopee largely copied its Southeast Asia playbook to Poland – cross border, free shipping, shopping festivals, seller acquisition etc. Does the same flywheel spin in Poland?

Today, we are publishing Shopee in Poland – the ecommerce hub of Europe report, which gives a systematic overview of Poland’s ecommerce market, logistics and payment infrastructure, competitive landscape (notably the 3 “A”s – Amazon/AliExpress/Allegro), Shopee’s tactics in the market, as well as whether it is indeed a launch pad for Europe. 

We also touch upon the current situation, including inflation and the war in neighbouring Ukraine, on Shopee and ecommerce in general in Poland. 

You can download a copy of the report here. 

Here is a preview of a few pages in the report: 

Why are we doing this report?

Poland’s similarities to Indonesia

Overview of Poland’s e-commerce ecosystem

Evolution of e-commerce in Poland

The different logistics costs

Business model of Poland’s e-commerce players

Shopping festivals – Shopee’s key tactics

How does e-commerce work in different European countries?

We will also be hosting an online briefing in the coming weeks on Shopee in Poland report, as well as Shopee’s developments in general. 

Do keep a lookout for the invitation in your email box – you can subscribe to our newsletter if you have yet to do so.