Many of our friends in Latin America had been asking us who is Shopee, and how does it work? It seems that this Southeast Asian ecommerce company just came out of nowhere, and is now a force to be reckoned with there. 


We at Momentum Works have come up with our “Who is Shopee” report . It covers amongst other things, insights on the company, the organisation, how it won the ecommerce in Southeast Asia, and its prospects in Latin America. 

The report is intended for our friends in Latin America, but our Impulso community thought otherwise. The Impulso communitywho had exclusive access to the report earlier gave feedback that the report was also very suitable for the Asian market – it seems that here in Southeast Asia, we all know about Shopee, but we don’t know what makes them so successful.

The insights on Shopee leadership and organisation in the report was particularly interesting to our community, and we think it will be for you as well. 


And how did SEA won ecommerce in Southeast Asia? We believe that there are 4 key components – and if you have joined any our ecommerce briefings, you’d most probably have heard our CEO, Jianggan Li, talked about it. One of them is using free shipping to spin the flywheel. 

We are proud to announce that the report has been published this week, and you can find it here. 

Get your copy today. 

Thanks for reading The Low Down (TLD), the blog by the team at Momentum Works. Got a different perspective or have a burning opinion to share? Let us know at [email protected].


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Prior to Momentum Works, Yorlin was in the financial sector in SIngapore and Hong Kong for 10 years - working with the Monetary Authority of Singapore, AXA and HSBC. She feels that corporate knowledge are undervalued in the start-up ecosystem and want to change this. At Momentum Works, she manages operations, overseeing joint venture operations with partners from all over the world. She always makes time to speak to people as you never know what’s the next game changer in the fickle world of fintech, e-commerce or mobile internet. In her free time, you can find her being the slave to her 5 cats.