AI is reshaping ecommerce in Southeast Asia — but most sellers aren’t ready.
A new report from Momentum Works and Lazada estimates that high adoption of Generative AI could unlock US$131 billion in annual ecommerce value across Southeast Asia by 2030. Yet while 91% of consumers already use AI to discover and evaluate products, only 26% of sellers are using AI across their operations.
The gap is clear — and presents a massive opportunity.
Download the report: “Transforming Ecommerce with AI – Sell smarter, shop better”
It breaks down how platforms and sellers across the region can close this gap — and why now is the time to act.
Some key highlights from the report:
- A US$131B uplift scenario: What full AI adoption could do for Southeast Asia’s ecommerce market — and how much is at stake for late movers.
- Consumer vs. seller adoption divide: Why AI-native experiences are fast becoming the default for consumers — and what this means for product discovery, engagement, and conversion.
- Lazada’s AI in action: Case studies of tools like Lazzie, Smart Listing, and LISA driving measurable gains in conversion (up to 177%) and operational efficiency.
- A framework for change: Introducing the POP-Leadership model (Product, Organisation, People, Leadership) to help CXOs align teams and priorities for AI-led transformation.
“Platforms like Lazada have gone beyond chatbots and content generation to embed AI in the full ecommerce experience, an intermediate step towards full AI-native ecommerce platforms,” said Jianggan Li, CEO of Momentum Works.
This report gives you the insights and tools to sell smarter and stay ahead in the AI-led ecommerce era.
P.s. Our Momentum Works Ecommerce report will be out next week!
