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OYO = ofo in China?

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Localisation, especially in China, is not easy

Why is Luckin Coffee luckier than Ofo?

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Interests are much more aligned in this case

Ofo dismisses its international department

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The bike sharing company tries very, very hard to survive.

Ofo’s best tactic to profitability?

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A creative and yet widely practised way to sell ads

ofo is selling payday loan?

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A really good way to monetise your user base - though this alone might not be enough for ofo.

Ofo will leave Singapore

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It is the only logical option for the bike sharing company

ofo – Alibaba’s baby or pawn?

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The biggest bike-sharing company is now facing difficulty - how will its investors save it?

How AI humans are killing marketing | Impulso E112

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AI is taking over the world by storm, and AI generated humans are becoming more popular. What does this mean for the ecosystem?  In this...

E80 – The Impulso Podcast – Temu enters Brazil, joining Shopee, SHEIN and Aliexpress

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Last week, Temu joined its competitors - Shopee, Aliexpress, and SHEIN - in Brazil, marking its presence in 70 countries.  This expansion comes despite...

TikTok Shop starts copying Temu… in the Middle East

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On May 16 2023, TikTok Shop made an announcement that they would launch the “all-inclusive” consignment model (全托管模式) from cross border ecommerce targeting the...

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