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Localisation, especially in China, is not easy
Interests are much more aligned in this case
The bike sharing company tries very, very hard to survive.
A creative and yet widely practised way to sell ads
A really good way to monetise your user base - though this alone might not be enough for ofo.
It is the only logical option for the bike sharing company
The biggest bike-sharing company is now facing difficulty - how will its investors save it?
The key lessons learnt
The author, Fei Ruan (阮飞), Senior Investment Manager of Sinovation Ventures (创新工场), one of the leading early-stage VC firms in China. Ruan is in...