People hated Airbnb's Chinese name when it was adopted Many Western companies have found China to be a difficult market to crack, and home-sharing giant...
Last week we wrote about how young Indonesians love going to the Cinemas which makes it a great customer acquisition channel. This week we...
It is still not too late, if it recognises the issue preventing its success in international markets over the last 10 years.
He needs to act fast, before his, and YC's brands wane in China
Have you heard of Sungkan culture?
So, what are millennials looking for, and what are they expecting? Why are they often being regarded as "impatient"?
Looking back, a combination of factors probably made this the case
Prof Zhang said, when a typical Chinese is working with a typical Indian, the former will experience four stages of being: happiness, anxiety, disappointment, and fury.
Understanding things can be different (such as 林 is not always Lim) is a key advantage for anyone to navigate across cultures.