Wednesday, May 18, 2022

Analysis: the flyering campaigns in China which achieved 23% conversion, consistently

My colleague’s post on “how to increase your flyer conversion by 2000%” briefly mentioned a case in China a few years ago, where Dianping...

Tesla’s clash with Pinduoduo

On July 20th, Pinduoduo posted a promotional advertisement on its homepage.  The push shows that the flagship store of YiAuto on Pinduoduo launched the "Tesla...

Facebook vs Instagram

Dive Deeper Instagram Versus Facebook

Ofo’s best tactic to profitability?

A creative and yet widely practised way to sell ads

Companies are thinking O2O as an opportunity

Businesses have always been facing challenges for customer acquisition. That's the reason why we have shopping malls, ecommerce marketplaces and advertising.  For retailers who overcome...

Aibiying: A globally local Airbnb?

People hated Airbnb's Chinese name when it was adopted Many Western companies have found China to be a difficult market to crack, and home-sharing giant...
Growth Hack Bukalapak, Shopee, Gojek

Go-Jek, Bukalapak, Shopee: Growth Hack tricks by Giant Indonesian Startups

The advantage of growth hack is not only to keep your product sustainable but to attract consumers by decreasing cost of user acquisition and increasing consumer retention - Low Budget with High Impact. Some startups in Indonesia like the unicorns Gojek, Bukalapak, and Shopee practise growth hack method as well to grow their business.

Securitisation of mooncakes

Everyone is happy

Cinemas as Customer Acquisition Channel

Last weekend I ended up at a cinema with my friends. At that moment I had a realisation that almost every mall in Indonesia,...

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