The Low Down - Momentum Works

We provide the low down on all the happenings in Tech & VC.

Category

Marketing

Why no English media reported THAT Blue incident

A few days ago, we published a blog post on how Bluegogo, the bike sharing company once valued at US$150m, went into free fall after a bizarre incident. Since then, we received a lot of enquiries from our readers. Many… Continue Reading →

How to market effectively in SEA without cracking your head

Offline marketing prowess makes all the difference. It is increasingly becoming a crowded space for advertisers to promote their brands online. Not only is it expensive, with so many ads vying for user attention, it is also becoming less effective…. Continue Reading →

The bizarre event that ruined a US$150m company

So the rumours that have been spreading for months have finally authenticated: Bluegogo, once China’s 3rd biggest shared bicycles operator, folded. There are many news reports about this incident, although none of them caught the bizarre event in June that… Continue Reading →

Alipay & WeChat Pay stick, GrabPay doesn’t, literally

We came across this at a florist in Singapore. What does this tell us? Some of our thoughts: Alipay and WeChat Pay are very present in Singapore – and many other cities in Southeast Asia Chinese tourists frequent. GrabPay is… Continue Reading →

MBar(Mini KTV) entering Singapore

Not long ago, M-Bar, a mini karaoke service wildly popular in China, made its inroads to Singapore. The concept of mini karaoke is simple – a small, soundproof, and air-conditioned booth fitting up to 2-3 people stationed in shopping malls… Continue Reading →

Mobile payment in Southeast Asia – overview and trends – Part 1/3

Can someone replicate the success of Wechat Pay or Alipay? Our Chinese entrepreneur friends believe that the low penetration of banking services in South East Asia presents a huge opportunity for mobile payment. On visits to the region, they ask… Continue Reading →

Incentives and cashback: what works and what doesn’t

Someone in Singapore sent us a copy of a promotional letter she had received: That is a lot of hassle to get (maximum) $30 cashback. You need to make a minimum of 8 qualifying contactless transactions (and it is not… Continue Reading →

What is best ecommerce marketing channel in rural developing world?

I was having lunch with some friends in Dubai the other day, and one of the friends ran an e-commerce platform across a few African countries. He shared us with his progress and plans. “So far we have been acquiring… Continue Reading →

© 2017 The Low Down – Momentum Works — Powered by WordPress

Theme by Anders NorenUp ↑