Companies are thinking O2O as an opportunity
Businesses have always been facing challenges for customer acquisition. That's the reason why we have shopping malls, ecommerce marketplaces and advertising.
For retailers who overcome...
Aibiying: A globally local Airbnb?
People hated Airbnb's Chinese name when it was adopted
Many Western companies have found China to be a difficult market to crack, and home-sharing giant...
Go-Jek, Bukalapak, Shopee: Growth Hack tricks by Giant Indonesian Startups
The advantage of growth hack is not only to keep your product sustainable but to attract consumers by decreasing cost of user acquisition and increasing consumer retention - Low Budget with High Impact. Some startups in Indonesia like the unicorns Gojek, Bukalapak, and Shopee practise growth hack method as well to grow their business.
Cinemas as Customer Acquisition Channel
Last weekend I ended up at a cinema with my friends. At that moment I had a realisation that almost every mall in Indonesia,...
Conversion centered marketing for high end ecommerce stores
So, we agree by now on data driven marketing, and in 2018 most marketers are aware of ROAS and CAC. Everyone is putting pixels...
Advertising on Facebook and Google is like breathing, isn’t it?
Any other options than turning into a “street vendor”?
